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North Star Books
North Star's consultants have published numerous books on the future of business--everything from the effect of video games on management to one of the scarcest resources available today--attention.
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The Kids Are Alright
The new paperback version of "Got Game" from Harvard Business School Press, with special emphasis on the issues parents face today regarding video games and kids. |
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Got Game
There's a new generation of workers rising in business. What do they have in common? Many of them grew up playing video games. As a result, they have a new perspective on the marketplace and management. Learn all about this Gamer Generation™ in this book from Harvard Business School Press. |
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The Attention Economy
Attention is the most scarce resource in business today, says The Attention Economy. This book details how attention is getting squeezed on all sides, and how organizations and managers can respond effectively. Called one of the best business books of 2001 by Amazon.com. |
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Japan's Business Renaissance
Japan is now emerging from its economic cocoon, and has newfound confidence. But Japan’s latest renewal is no accidentthe country has been accomplishing this same basic “miracle” for its entire known history. Our book will help you understand why Japan is so agile at the renewal game, and show you how to internalize the lessons of renewal from one of the oldest warrior codes on earth. |
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Docomo
This book examines how this company, after only two years, grew a customer base as big as AOL’s in one of the most technologically demanding markets in the world--Japan. DoCoMo's team revolutionized venerable Nippon Telephone and Telegraph from within, making cell phones an indispensible part of daily life. |
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